There are many benefits of Instagram for small businesses in 2020. And the brand is constantly innovating and evolving, adding more perks and opportunities.
First and foremost, Instagram is a powerful social media platform. Social media was made for communicating and sharing. The Instagram interface makes it easy to comment, chat via direct messages, and share content. Comments and direct messages can be integrated into your customer service model. And when you create quality content for your own account, others will share and repost it exposing your brand to new audiences.
Secondly, Instagram is a budget-friendly marketing tool since it’s free to sign up. And the most popular marketing features are available as soon as you register. Use Instagram to promote products and services, reach targeted audiences, make sales, and create content all from one app.
STATS That BENEFIT SMALL BUSINESSES ON INSTAGRAM IN 2020
- For years Instagram has bounced around the top 10 most downloaded apps on mobile devices
- Instagram ranks as the #1 downloaded app in the Photo & Video category and the #10 most downloaded free app in the iOS App Store
- According to eMarketer in 2020 Instagram’s United States users are expected to reach 112.5 million (a 5.4% increase over 2019)
- Instagram has 1 billion active users worldwide every month & 500 million users accessing Stories every day (Source: Statista)
- One-third of the most-viewed Stories are from businesses, while 200 million users visit at least one business profile daily (Source: Instagram).
Basically if you do not have a presence on Instagram, you are ignoring millions of potential customers for your small business.
BREAKING DOWN THE BENEFITS OF INSTAGRAM FOR SMALL BUSINESSES IN 2020
BUDGET FRIENDLY MARKETING
Currently, Instagram has three types of accounts, and all they are all free to use. This makes Instagram a super affordable marketing tool.
The three account options are personal, creator, and business. If you are serious about the digital growth of your small business, you need a business account. Business account features help you promote your business and track your progress.
Instagram business accounts have access to exclusive features that personal accounts do not. A business account can create ads, promote posts, and sell products directly from their feed. Other perks include the ‘contact button’ and analytics to measure the profile’s performance.
Third-party services are not required to use Instagram, but they can help you manage your account. Account management options include Later, Hootsuite, and Buffer. These services expand your publishing options, with features such as drafting and scheduling future posts. Third-party services may have a subscription fee with different levels to choose from, so you can pick what’s best for you.
BUILD RELATIONSHIPS & STRENGTHEN CONNECTIONS
Instagram business profiles are not just for online businesses. Promote your storefront or services by adding your hours, location, and phone number to your business profile. And if you have a website you can link that too.
REALTED: HOW TO GROW A FACEBOOK PAGE
You can harness the power of Instagram to increase conversions to your business. For example, invite people to your storefront with promotions and special events. Post photos of specials or new menu items to invite customers to your restaurant. Or show before and after photos, to communicate the effectiveness of your service. Show people what you do, and tell them how to be part of it.
Two valuable features of Instagram are Stories and Instagram Live. Stories and Instagram Live are not permanent pieces of content on your Feed, by default. If your Feed is your picture-perfect portfolio, there’s room for flexibility with these features. Use Stories and Instagram Live to show people you are human and that your business is relatable. Authenticity builds trust and earns credibility.
No matter what you do, audiences love exclusive content. A few minutes of behind-the-scenes material can go a long way. Use Stories to introduce yourself, your staff, or show how a product is made. Try Instagram Live to host a tutorial or a Q&A session between you and your audience. The possibilities are endless.
ANY SMALL BUSINESS CAN GET IN THE GAME
One of the best parts of Instagram is that you don’t have to “pay to play”. You don’t have to be a huge corporation to compete. No matter the size of your small business, you can build your brand on Instagram. If you are dedicated and put in the work you will succeed.